Why do people prefer drive-thru?

Why do people prefer drive-thru?

For restaurant chains, drive-thrus provide multiple services. They’re considered safer options, and many chains have aggressively marketed their drive-thru business to consumers to remind them of the window. But they also serve as a big signal that the restaurants are open.

What are the benefits of drive-through process?

Drive-throughs offer better menu displays, easier ordering and more personalized service by using digital technology. Even little changes in the drive-through experience can add up to big profits for restaurateurs.

What is the purpose of drive-thru?

A drive-through or drive-thru (a sensational spelling of the word through), is a type of take-out service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United States in the 1930s by Jordan Martin, and has since spread to other countries.

What makes a good drive-thru?

Building a successful drive-thru can be easier said than done. People want to see accuracy and superior timing. You don’t want your customers running out of gas while they are sitting in your drive-thru. Having your customers drive away without a straw, napkins, or their favorite sauce is also never a good idea.

What do you say to customers in drive-thru?

4 “Please” and “thank you” spark feelings of appreciation and build loyal customers. 5 Direct drive-thru staff to share sincere smiles and make eye contact with guests. 6 People love their dogs, and distributing canine treats (although not alongside human food) can be a simple effort to distinguish your operation.

What percentage of McDonald’s have drive-thru?

McDonald’s. QSR magazine reports that McDonald’s, the largest fast-food chain, generates 65 percent of its sales in the United States from drive-thru customers. Since the majority of sales come from the drive-thru window, the company has been focusing on improving the customer experience.

How does drive through work?

A drive-through usually consists of a building with a driveway wrapped around it. Drivers approach either a first window or a microphone box and place an order; then they drive around to the other side of the building, where the order is delivered through a small window and the customer can pay for it.

How does drive-through work?

How can I promote my drive-thru?

1 Here are some tips that can help you and your drive-thru:

1. Use promotional signage to promote special offers.
2. Teach your employees about upselling.
3. Speed up your service at the drive-thru without sacrificing quality.
4. Adapt your menu to shifting mealtimes.
5. Keep your dining rooms closed.

How do you greet someone at a drive-thru?

Make your drive thru more efficient and a better experience for your customers with these tips.

1. Greet customers with a friendly, enthusiastic, two-part greeting.
2. “Please” and “thank you” spark feelings of appreciation and build loyal customers.

How many people use drive through?

About 57 percent of customers at hamburger fast food restaurants use the drive-thru window, compared to 40 percent at quick-service Mexican restaurants and 38 percent at chicken fast food restaurants, according to The NPD Group.

Why can’t you walk through a drive-thru?

Generally speaking, for safety reasons we cannot serve pedestrians and vehicles at the same outdoor service point. Vehicles need to pull up close to drive-thru service points to complete their orders and there are no pavements or safe areas for pedestrians to stand at these same points.

What makes a drive-thru experience go wrong?

Plenty of things can make a drive-thru experience go wrong—feeling rushed with your order, say, or being told to park and wait. Here’s a look at some ideas for how quick-serve operators could improve that drive-thru experience, and whether those ideas align at all with consumer attitudes.

How can drive-thru service be improved?

Before opening day in late November, he added a second high-temperature, high-speed oven to the drive-thru to improve service. An added benefit: With a fully equipped area dedicated to the drive-thru, the staff can now also handle more phone orders and online orders that are then picked up at the drive-thru window, Bajema says.

Are Drive-Thru’s still relevant in 2020?

Drive-thru’s have become an essential sales channel for quick-serve restaurants of all kinds in 2020. Here are some of the most stunning data points we’ve found. 47 Stunning Drive-Thru Industry Statistics for 2020

Is the drive-thru pizza experience better than coming in?

Although using the drive-thru is a different experience than coming in and having a pizza made in front of you, some customers are looking for more convenience—particularly those who already know what pizza they want, Coleman says. “Convenient is also important for what we want to deliver here,” he says.