What is the trickle-across theory?

What is the trickle-across theory?

First developed in the late 1950’s, the trickle-across theory assumes that fashion moves across socioeconomic levels relatively rapidly. Clothing styles do not trickle down but appear at all price points at approximately the same time.

How does the trickle down theory explain fashion movement today?

In the world of fashion, trickle-down describes a situation where particular trends are first accepted by people in the top social class. Then, over time, those fashion trends become gradually accepted by those in the lower classes.

What is an example of the trickle down theory in fashion?

With regards to the trickle-down theory, for example, many Haute Couture and luxury brands such as Gucci, Saint Laurent, Off-White, among others, are forgoing their runway shows and Pre-Season showcases in favour of exclusive catalogues and digital displays instead.

What are the different theories of fashion movement?

There are three theories that explain how a fashion may travel to mass acceptance: Trickle-down theory. Trickle-up theory. Trickle-across theory.

Why would a brand adopt a trickle down perspective?

The trickle-down theory in fashion This because fashion is considered a vehicle of conspicuous consumption and upward mobility within society and allowed people to express their individuality whilst maintaining the security of conformity with other members of their social stratum.

How does trickle-down theory influence forecasting?

When a lower social class, or a class simply perceived to be subordinate, adopt the fashion, it is rejected by the superordinate social class as it is no longer desirable, and another fashion assumed. The trickle-down theory offers a straightforward way of predicting fashion diffusion.

Why is fashion one of the greatest economic forces in everyday life?

Why is fashion one of the greatest economic forces of everyday life? Because new designs are constantly being created and consumers steadily replace their old clothes with new ones. Everyone, from the original designer to the final consumer encourages fashion movement.

What is another word for trickle down?

Trickle-down synonyms In this page you can discover 5 synonyms, antonyms, idiomatic expressions, and related words for trickle-down, like: spillover, dry up, wither-away, in combination and knock-on.

Who gave the concept of trickling down effect for regional development?

Hirschman’s View: Hirschman felt that “ Inter regional inequality of growth is an inevitable concomitant and condition of growth itself”. Hirschman explained his concept with the help of two terms i.e.,” Trickling–down effect” and Polarization effect”.

Why do fashions usually evolve gradually from one style to another rather than change quickly?

Why do fashions usually evolve gradually from one style to another rather than change quickly? people dislike drastic changes away from accepted, comfortable ideas.