What is syndicated research and what are the benefits?

What is syndicated research and what are the benefits?

The Benefits of Syndicated Research It provides a clear representation of the players in the market, whether they are customers, clients, or businesses. The sample should be large enough and weighted appropriately to accurately provide relevant and actionable intelligence.

What is syndicated marketing research?

Syndicated market research is a business service that provides overall market insights, assisting clients with market strategy and brand positioning. At its core, market research gathers information and analyses external influences on an industry such as economic data, trends, customer behaviour and brand positioning.

What is a syndicated research company?

A syndicated research provider focuses solely on specific types of data such as scan data, surveys or product launch analysis and provides bigger picture and long-term strategic insights. A firm can specialise in research for one industry or may cover multiple industries.

What is syndicated research data?

Syndicated research is a form of secondary research in which a third-party company designs, administers, and tabulates the data in attempt to sell the report and data to multiple clients.

What are the different market research agencies?

List Of Top Market Research Companies

• Nielsen.
• IQVIA.
• Kantar.
• Gartner.
• IPSOS.
• GfK.
• IRI.
• Dynata.

What is non syndicated research?

Non-syndicated Services: Also known as custom research, non-syndicated research includes specific research conducted for particular clients that addresses their needs, and to which only they have access. Non-syndicated Services are further divided into two categories: Qualitative Research and Quantitative Research.

What are syndicated firms?

Marketing research firms that collect, package, and sell their data to many clients (each client receives the same information).

What is a syndicated product?

Product syndication is the automatic and ongoing distribution of your product content feed to all your sales and distribution channels and touchpoints. Downstream relationships also benefit because partner retailers and channels can rely on tailored, complete, channel-ready product content.

Is syndicated research primary?

Syndicated research is a form of secondary research which is different from common forms of primary research. All the data, but none of the work to collect it. By virtue, end-user companies buy “access” to the research which gives them the ability to view the data in their market, make comparisons, and trend the data.

One of the key benefits of syndicated research is cost efficiency. Because the same research results are purchased by several companies, the cost of performing the research is spread out among those companies. Investing in syndicated research is an often a cost-effective solution for firms seeking to gain valuable market insight.

What are sources of market research?

Either in face-to-face interviews or by telephone, these individuals can provide a wealth of market research information. Other sources of market research expertise include local chambers of commerce, world trade centers, or clubs and trade associations.

Is market research reliable?

Yes, market research surveys can be reliable and is a common way companies gather data to make important business decisions. The caveat to that statement is, you get out of a survey what you put in. Meaning if you don’t have clear objectives and a solid methodology your data might not tell you much.

What is market research method?

Focus groups. One of the main ways used to conduct primary market research is through focus groups. This method involves getting a group of people in a room or a place and asking them insightful questions regarding the product, its development, their preferences, and feedback, etc.