What is Nandos best known for?

What is Nandos best known for?

peri-peri chicken
Nando’s, the South African–born restaurant chain known for its spicy peri-peri chicken has a growing number of evangelists spreading the word about what might be the coolest—and most under-the-radar—fast food out there.

Who are Nandos main customers?

Segmentation. Nando’s market segmentation focuses on two key variables: Demographic Segmentation: Generation Y (18 to 30-year-olds) is the primary focus for the restaurant chain with some overlap in Generation X (30+ years old) consumers.

What is the slogan of Nandos?

From the very beginning, the founders wanted Nando’s to be more than chicken and profit. Their slogan in the early days was “have fun and then make money” but always in the right way, giving people opportunities and making a positive impact on their lives. The rest is history!

What is Nandos target audience?

Nando’s – Sun, Soil & Spirit

Advertiser Nandos
Target Audience 18-34 Adults
Package Youth AGP
Media Agency Havas Media
Creative Agency AYS

How do Nandos promote their business?

They use direct Marketing on Facebook, Instagram and Twitter (where they have a large following of over 3 million people) with seasonal offers and promotions. They also work hard in giving their customers a unique experience upon every visit.

What are Nandos values?

Since the very beginning, our values have been our guiding light. Pride, passion, courage, integrity and most of all family, are the 5 things we live and breathe, every day.

What is Nando’s culture?

Inspired by our adventurous spirit and our values of Pride, Passion, Courage, Integrity and Family, Nandocas – the name for people who work at Nando’s – are like a big, extended family. Like in every family, some are quieter than others, some are the life and soul of the party and others are somewhere in-between.

Founded in Johannesburg in 1987, Nando’s operates over 1,200 outlets in 30 countries. Their logo depicts the Rooster of Barcelos, one of the most common symbols of Portugal.